Building Awareness and Understanding of HIBAR Research Projects
The “Communicating HIBAR” CAG aims to build widespread awareness, understanding and appreciation of the value of HIBAR research arising from the combination of its special characteristics. CAG activities are aimed at significantly increasing the number of people who understand and value HIBAR research, and who participate in the HRA’s efforts to catalyze cultural and structural change within universities. This requires that the HRA have a concrete strategy for communication that generates specific action toward increasing support for HIBAR research, not just building awareness of it.
This CAG is responsible for developing the HRA website, which is the primary channel through which we share information, opportunities, and resources.
CAG discussions have generated a list of important tasks that are essential to the overall efforts of the HRA overall, including:
- Developing an overall communication plan;
- Developing a list of influential change agent and stakeholder groups, and articulating specific and bite-sized actions that individuals in these groups can take; and
- Developing shared communication resources.
Key ongoing activities of this CAG include:
- Developing and maintaining the HRA website;
- Circulating related news items, including a quarterly newsletter;
- Showcasing stories of HIBAR successes; and
- Sharing notices of upcoming events.
Related Webinars and Presentations
Related Takeaway Messages
